How Often Should a Seattle Business Update Its Website?

If your website’s been sitting the same way for a few years, it’s probably worth taking another look. The online world moves quickly—faster than most business owners expect. What once felt sharp and modern a few years back might now load slower, look a bit dated, or just not reflect who your business has become. It happens to everyone—the internet evolves, styles shift, and customer expectations keep changing. For most Seattle businesses, a full website update every three to four years is a good rule of thumb, or sooner if Google rolls out a big algorithm change.

At Hagee Marketing, we hear the same thing from local business owners all the time: “Our site still works fine, but it doesn’t really represent us anymore.” That’s the sign it’s time for an update — not because your site is broken, but because your brand has grown past it.

Why Keeping Your Site Updated Matters

Your website is often the first impression people have of your business. If it feels old, cluttered, or slow, visitors may click away before they even see what you offer. That quick exit hurts conversions—and it hurts your SEO, too.

Google pays attention to how users interact with your site. If people stay, read, and explore, you’re rewarded. If they leave right away, your rankings can slip. Regular updates help keep everything in line with what both customers and search engines expect.

Here’s what we recommend:

• Refresh your homepage copy once a year so it matches your current services and tone.
• Swap out old photos with fresh, high-quality images that feel local and real.
• Fix broken links and outdated plug-ins that slow your site down.
• Revisit SEO settings after every major Google update.

Small changes like these keep your site alive—and they’re often enough to delay a full rebuild.

Signs It’s Time for a Redesign

You don’t always need a total overhaul, but some warning signs are hard to ignore:

• Your site looks off on mobile or takes forever to load.
• The design feels outdated compared to local competitors.
• Services or staff pages no longer reflect your business.

If any of that sounds familiar, a refresh can make a world of difference.

What It Usually Costs

Most Seattle businesses invest somewhere between $4,000 and $10,000 for a complete website redesign, depending on how big the site is and what features it needs.

At Hagee Marketing, we focus on more than just a new look. We build websites that load quickly, perform reliably, and still feel like you.

Give Your Website a Fresh Start

If your website is starting to feel outdated, even small improvements can make a big difference. Get in touch with Hagee Marketing at (206) 582-6727. We will take a close look at your site, see what is working, and help you refresh the parts that are not. The result? A website that feels modern, runs smoothly, and truly represents your Seattle business.