What’s the Difference Between SEO and SEM?

As a Tacoma business owner, you might have heard other business owners talk about SEO and SEM — and wondered about what the difference is. Actually, both these help businesses show up on Google, but they work in different ways and serve different purposes.

To state it simply, SEO helps people find you naturally while SEM gets you noticed instantly through paid ads. Together, they cover both the long game and the quick wins.

At Hagee Marketing, we help Tacoma businesses understand how these two strategies work together — so you’re not guessing, wasting ad money, or missing out on customers already looking for your services.

SEO vs. SEM — How They Work

SEO (Search Engine Optimization) is about earning your spot in Google’s search results instead of paying for it. The focus is on improving your website, creating helpful content, and showing Google that your business is trustworthy and relevant.

Over time, SEO helps you rank higher for searches like “Tacoma roofing repair” or “best plumber near me.” Strong SEO builds visibility that can last for months or even years.

SEM (Search Engine Marketing) is the paid side of search. Your ads appear at the top of results when someone searches for your product or service. Your business gets immediate visibility in front of high-intent customers.

SEM is especially useful for seasonal promotions, time-sensitive offers, or highly competitive industries where ranking organically takes time.

Why Tacoma Businesses Need Both

Instead of choosing between SEO and SEM, a better strategy is using both to reach customers at different stages of their journey.

SEO helps people who are researching and comparing options. SEM connects you with people ready to act now — to call, schedule, or buy.

For example, an HVAC company might rank organically for “Tacoma AC repair” through SEO while running paid ads for “emergency AC service Tacoma.” That combination covers everyone — from planners to people in a pinch.

The biggest mistake? Treating SEO and SEM like they compete. They don’t. They’re teammates — and together they help you dominate Tacoma search results from every angle.

Typical Cost of SEM in Tacoma

Most Tacoma businesses invest between $500 and $2,000 per month for SEM management. This usually covers:

• Keyword and ad setup
• Ad writing and optimization
• Bid and budget management
• Monthly performance tracking

Paired with a steady SEO plan, this approach delivers both quick wins and long-term growth.

Ready to Grow Your Tacoma Business Online?

Your Tacoma business deserves to be found by real customers searching for what you offer. Let’s build a plan that combines steady SEO growth with the instant visibility of Google Ads.

Call Hagee Marketing at (206) 582-6727 today and let’s create a strategy that helps your business show up, stand out, and grow across Tacoma.