How Often Should Portland Businesses Update Their Websites?

A lot can be known about a business from the way its website looks and performs. If the design is dated, the photos look like they are from a decade ago, or half the buttons do not work on your phone — it says, “the business has stopped paying attention.” That is not the message you want to send, especially in Portland, where people notice the small details.

A good rule of thumb? Every three or four years, give your website a serious check-up. And not just for looks — for speed, usability, and how well it plays with Google’s newest rules. The web doesn’t stand still, and neither should your business.

At Hagee Marketing, we see this all the time. A client’s site might have been perfect when it launched, but technology, trends, and customer expectations moved on. Then one day, the leads slowed down — not because the business got worse, but because the website didn’t keep up.

Why Keeping Your Site Fresh Matters

Your website is the first conversation most customers will ever have with you. If it loads slowly or looks neglected, they leave before you’ve had a chance to speak. Google tracks that behavior, too. When visitors bounce fast, it assumes your site isn’t giving them what they need — and your ranking quietly slips.

Even subtle things can make a huge difference:

• Replacing old, heavy images with fast-loading ones.
• Updating your services to match what you actually offer now.
• Making sure everything looks clean on mobile, because that’s where most of Portland browses these days.

It is not necessary to get a full rebuild every time, but you do need to treat your site like part of your business — something that grows, shifts, and improves with you.

What to Look For to Know Update is Needed

Signs indicating a time for change include the site taking more than a few seconds to load, being hard to navigate, and using colors and fonts that were trendy years ago. It is time for update also when your analytics show fewer visits or longer bounce times.

Most local businesses can benefit from a full redesign every three to four years. In-between, the key pages can be refreshed quarterly with swapped outdated photos, updated customer testimonials, and matched contact info and Google Business Profile.

Hagee Marketing builds sites with longevity in mind, but we also help maintain them so they never feel forgotten.

Website Redesigning Cost in Portland

A professional redesign usually runs between $3,000 and $10,000, depending on site size and complexity. This investment pays for itself by enhancing credibility, speed, and search visibility.

Let Us Bring Your Website Back to Life

If your site feels tired or isn’t pulling its weight anymore, that’s fixable. You don’t need a flashy overhaul — just smart updates and a team that knows what Portland audiences respond to.

Let’s Build Your Visibility Together

Call (206) 582-6727 and talk with Hagee Marketing. We’ll take a close look, tighten what’s loose, modernize what’s old, and make sure your website finally works as hard as you do.