Why Did My Rankings Drop After a Google Update?

If your Tacoma business suddenly dropped in Google rankings, you’re definitely not the only one. Every time Google releases a new update, some websites move up while others slide down — and it can feel frustrating when you’ve worked hard to build visibility.

The good news? A dip in rankings doesn’t always mean you did something wrong. Most of the time, it’s Google rewarding newer or more relevant content. If your pages haven’t been updated recently, they may simply need a refresh to keep up with what Google — and your audience — now value most.

At Hagee Marketing, we’ve helped many Tacoma businesses recover from ranking drops by fine-tuning their content, improving site quality, and reinforcing the expertise and trust that Google looks for.

Why Rankings Drop After Google Updates

Google looks at providing users with the most relevant and useful results. So it prefers newer pages having more value over outdated, thin, or low-quality content. That’s why even solid Tacoma websites can slip after an update — Google wants to highlight the most current, reliable information.

Some common reasons why rankings fall are:

• Stale content: Pages that have not been updated in months often lose visibility.
• Shallow or generic writing: Surface-level text does not cut ice with Google. It favors detailed, relevant information.
• Weak backlinks: Links from low-quality or irrelevant sites drag your authority down.
• Limited local relevance: If your site fails to establish expertise, competitors with stronger local signals are sure to outrank you.

These updates are not penalties. They are a reminder to keep your website active, useful, and trustworthy.

How Tacoma Businesses Can Recover

When your rankings fall, the first step is understanding the reason for it. A focused recovery plan can help your website regain traction faster than you think.

• Update old pages: Add Tacoma examples, new details, and current keywords to make your content feel fresh and relevant.
• Strengthen E-E-A-T signals: Highlight expertise, show local experience, and include customer stories.
• Fix weak backlinks: Remove spammy links, replacing them with high-quality Tacoma-based mentions or citations.
• Enhance user experience: Improve site load speed, navigation, and mobile responsiveness. Google tracks these factors closely.

At Hagee Marketing, we run detailed audits that show exactly where performance changed. From there, we rebuild your SEO around content that earns trust, attracts clicks, and maintains long-term stability.

What Tacoma Companies Usually Spend

Most businesses spend between $1,000 and $3,000 for SEO recovery and re-optimization after a Google update. The package usually includes a full content audit, keyword adjustments, technical fixes, and local authority building.

This is a practical investment that restores rankings and also strengthens your online presence for future updates.

Get Your Tacoma Rankings Back on Track

A Google update can feel like a setback. But it can also be a chance to refresh and come back stronger. Hire the experts at Hagee Marketing to take a closer look at your site, update what matters, and bring your rankings back where they belong. Call us at (206) 582-6727 today. We will help your Tacoma business recover, adapt, and grow confidently online.