How Often Should Tacoma Businesses Update Their Websites?

Most Tacoma business owners don’t think about updating their websites until something breaks — a few missing photos, a slow page, or a sudden drop in Google rankings. By then, the site’s usually already behind the curve. The truth is, your website isn’t meant to sit still. The internet changes fast, and your site should change with it.

At Hagee Marketing, we’ve seen it all — sites that haven’t been touched since 2017, pages that crawl like dial-up, and designs that look great on desktop but fall apart on a phone. You don’t need a total rebuild every year, but you do need regular care. A healthy rule of thumb is a full refresh every three to four years, or sooner if Google rolls out a major update.

Think of your website like your storefront. You wouldn’t let the paint peel or your sign fade. A fresh, fast, and secure site tells Tacoma customers you’re active, trustworthy, and paying attention.

Why Staying Current Matters in Tacoma

Tacoma’s a growing, fast-moving city — new businesses open every month, and customers decide where to go within seconds of landing on your site. When your website looks dated or takes too long to load, people bounce. And Google notices that too.

Here’s what regular updates actually do for you:

• Faster speed: Quick pages keep mobile users around.
• Better SEO: Updated structure and keywords help after Google changes.
• Stronger trust: A modern design shows professionalism.
• Improved security: Current tools protect customer data.

Tacoma customers expect easy, smooth experiences online. Keeping your website current isn’t just about ranking — it’s about respect for the people visiting it.

Signs It’s Time for a Redesign

Some hints are obvious — broken pages, blurry images, slow loading. Others are subtle: maybe leads have dropped off, or your site just doesn’t feel like your business anymore.

Here are the warning signs to look for:

• You haven’t checked your analytics or content in a year or more.
• Competitors’ sites look fresher or easier to use.
• Your design no longer matches your brand or services.
• You’re embarrassed to share your own website link.

A full website redesign in Tacoma usually falls somewhere between $3,000 and $10,000, depending on how big your site is and what you want it to do. But it’s not just about giving your pages a new coat of paint — it’s about redefining how your business shows up online. A well-built site attracts the right visitors, keeps them around longer, and quietly does what it’s meant to do: turn curious clicks into real customers.

Your website is often the first handshake your Tacoma customers get before they ever call or walk through your door. If it’s starting to feel dated or doesn’t represent your business anymore, that’s your sign to refresh it. Reach out to Hagee Marketing at (206) 582-6727, and let’s build something that fits who you are right now- a site that feels modern, runs fast, and shows Tacoma you’re not standing still, you’re moving forward.