What does an SEO audit include at Hagee Marketing?

Hardly any business owner asks for an SEO audit out of curiosity! They ask because something changed. Calls slow down. Rankings wobble. Traffic looks fine on paper, but the phone isn’t ringing like it used to. For businesses competing in Houston, that moment can be unsettling because the market is crowded and small drops tend to snowball. An audit should calm that uncertainty, not add to it.

An SEO audit is not about pointing fingers at your website. It is about understanding what’s quietly helping or hurting, and what actually deserves your attention. Hagee Marketing approaches audits as a way to explain what’s going on in plain language, without drowning you in reports you’ll never look at again.

What an SEO audit actually examines.

The process starts with how your site functions behind the scenes. Pages need to load when someone clicks. Links need to land where they’re supposed to. Important content needs to be visible to search engines. In Houston, where people make decisions quickly, even small hiccups can cost you real opportunities.

Next comes search visibility. This isn’t about chasing every keyword imaginable. It’s about seeing whether your site reflects how people really search. In Houston, that often means services, locations, and questions that customers already ask but your site never clearly answers.

Backlinks are reviewed with context, not just numbers. A handful of relevant, trustworthy links usually matter more than dozens that don’t make sense. This part of the audit looks at credibility, not volume.

Why competitor comparison matters.

Looking at competitors adds perspective. An audit compares your site with others performing well in Houston, not to copy them, but to understand what the current baseline looks like. That comparison often answers the most frustrating question business owners ask: “Why did they move up and we didn’t?”

Seeing those differences clearly makes next steps easier to accept.

Turning findings into a practical plan.

An audit shouldn’t leave you overwhelmed. The most useful audits prioritize. Some issues matter right now. Others can wait. Some don’t matter at all. That order is important.

Hagee Marketing structures audit findings into clear, manageable steps so businesses competing in Houston know where to focus first without feeling like everything is broken.

Why human judgment still matters.

Automated tools are helpful, but they don’t explain consequences. They flag issues without context. A real audit explains why something matters and what happens if it’s ignored.

That explanation matters in Houston, where business decisions are often made under pressure and time is limited.

What investment in an SEO audit is like.

Depending on the website size and complexity, most audits cost $700 to $1,500. The services uncover issues that influence performance for months, not just a few weeks.

When you want clarity, not more noise.

Hagee Marketing carries out SEO audits as conversations with the goal of making your site work better for you.

Contact us at (206) 582-6727 in case you are thinking of getting an SEO audit and want clear, grounded answers for competing in Houston. Let us walk you through what’s happening, why it matters, and how to move forward with confidence.