What does an SEO audit include at Hagee Marketing?

Most business owners ask for an SEO audit if something about their website feels off. Traffic might still be coming in, but calls slow down. Rankings move without explanation. Or growth just stalls. Businesses competing in Dallas can find these moments unsettling because the market is crowded and even small drops matter. An audit should bring clarity. That’s how Hagee Marketing approaches it.

An SEO audit isn’t a stack of charts or a generic report. It is a technique for understanding how your website is actually performing. Its objective is showing what’s helping, what’s quietly holding things back, and where effort will make the biggest difference. In Dallas, where competition shifts quickly, knowing where to focus saves time and money.

What an SEO audit looks at behind the scenes

Every audit starts with a technical review. This checks whether your site can be properly accessed, loaded, and understood. Broken links, slow pages, or indexing issues often hide in plain sight. Even when a site looks fine visually, these problems can limit visibility in Dallas searches.

Next comes keyword gap analysis. This isn’t about chasing every phrase. It’s about identifying where your site is missing opportunities your competitors are already capturing. For businesses serving Dallas, these gaps often appear around services, locations, or questions customers ask every day.

Backlinks are reviewed with context. The focus is on relevance and trust, not volume. A smaller number of strong links usually supports growth better than dozens that don’t align with your market.

Why competitor benchmarking matters

Comparing your site against competitors adds perspective. An audit looks at businesses ranking well in Dallas and highlights what they’re doing differently. This helps explain why some pages perform while others struggle.

Instead of copying competitors, the goal is understanding the standard your site is being measured against in Dallas search results.

Turning findings into a clear roadmap

An audit only matters if it leads to action. That’s why issues are prioritized by impact. Some fixes move the needle quickly. Others can wait. Some don’t matter at all.

Hagee Marketing structures audits so businesses know exactly where to start. That clarity prevents overwhelm and keeps improvements realistic, especially in competitive Dallas markets.

Why human review matters more than automation

Automated audits flag everything as urgent. That creates noise without direction. A real audit explains why an issue matters and what happens if it’s ignored.

That explanation is critical for Dallas businesses that need to make confident decisions without wasting resources.

What an SEO audit costs

Most SEO audits are priced from $700 to $1,500. Costs vary depending on website size and complexity. For Dallas companies, that investment often uncovers issues and opportunities that influence performance for months, not weeks.

Hire seasoned SEO experts for comprehensive audits

Come to us for SEO audits that are fruitful conversations. Our services help clients understand why their site is not working and how it can be improved.

Call Hagee Marketing at (206) 582-6727 to schedule your website’s detailed SEO audit and get a clear, practical plan for competing in Dallas. Let us assess your site and competition to determine how you can move forward with confidence.