What Does an SEO Audit Include at Hagee Marketing?

An SEO audit sounds simple. Until you get one that’s thirty pages long and still doesn’t tell you what to fix first. A real SEO audit should give clarity, not confusion. It should show what’s broken, what’s holding you back, and where the fastest wins actually are. Especially in Denver, where competition exposes weak spots quickly

At Hagee Marketing, our SEO audits are built to answer one question first. Why isn’t this site performing the way it should?

Why SEO Audits Matter More in Denver

Denver is not a light SEO market. Many businesses already have content, backlinks, and local pages in place. That means guessing wastes time. An audit helps separate real issues from distractions. It shows where effort should go and where it shouldn’t. Without that clarity, businesses often chase the wrong fixes and see little progress. In Denver, small technical or structural problems can quietly block growth for months.

Technical Crawl and Site Health Review

Every audit starts with a full technical crawl. This looks at how Google actually sees your site.

• Broken links
• Indexing issues
• Page speed
• Mobile usability
• Site structure
• Crawl errors

All the behind-the-scenes stuff that most people never see.

Keyword Gap and Content Analysis

Next comes keyword gap analysis. This compares what your site currently ranks for against what competitors are ranking for in Denver. It shows missed opportunities, weak coverage, and content gaps. We look at service pages, supporting content, and how well topics are covered. Not just how many keywords exist, but whether pages actually answer real search intent.

Thin pages

Overlapping content

Pages targeting the same terms

These issues come up a lot.

Backlink Review and Authority Signals

Backlinks still matter in Denver. But not all links help. An audit reviews backlink quality, relevance, and risk. It highlights strong links, weak links, and potential red flags. Cheap link patterns, irrelevant domains, or unnatural spikes can quietly hold a site back. Authority is about consistency and relevance, not volume.

Denver Competitor Benchmarking

This is where things get practical. We look at how your site stacks up against real Denver competitors. Who’s ranking? Why are they ranking? What are they doing differently? This isn’t about copying. It’s about understanding expectations in your market: content depth, local signals, page structure, and authority levels.

Denver competition sets the bar. The audit shows where you’re below it and where you can close the gap.

Clear Priorities, Not Just Data

One of the biggest problems with SEO audits is overload. Our audits focus on priorities. The top issues to fix first. What will move rankings the fastest? What can wait?

Fixing the top 10 issues usually unlocks the biggest gains. Everything else is secondary.

“Free audits” often fail here. They list problems but don’t rank them. That leaves businesses guessing again.

What an SEO Audit Is Not

It’s not a sales pitch.It’s not generic advice.It’s not a checklist with no direction.

A good audit gives a roadmap with clear next steps, and real context.

Want to See What’s Holding Your Denver Site Back?

If you’re not sure why your rankings have stalled or what to fix first, an audit is the smartest place to start. To review your site and see where real opportunities exist, call Hagee Marketing at (206) 582-6727. We help Denver businesses turn SEO audits into action, not confusion.