What does an SEO audit include at Hagee Marketing?

Sometimes, businesses see that their website is not bringing in customers. But, they fail to understand why. Rankings stall. Traffic feels unpredictable. Leads don’t come as consistently as they should. In a competitive city like Phoenix, guessing rarely helps. A detailed SEO audit is essential to find what is actually getting in the way and where realistic progress is possible.

At its heart, an SEO audit replaces assumptions with clarity. It gives Phoenix businesses a grounded view of how their site is performing right now and how it stacks up against others chasing the same audience.

Why an SEO Audit Matters for Phoenix Businesses

Search engines don’t stand still, and neither does local competition. What worked well last year may slowly lose impact. An SEO audit helps businesses see their website through two lenses – how search engines interpret it and how real people experience it.

At Hagee Marketing, audits are reviewed by humans, not pushed out by automated tools. Each one looks closely at visibility, usability, and conversion signals that actually matter in the Phoenix market. The goal isn’t to impress with data, but to uncover what will genuinely move performance forward.

Technical Website Evaluation

Every audit starts with the technical foundation. These are the behind-the-scenes issues that often go unnoticed but quietly affect results.

• Page speed and load behavior
• Mobile layout and usability
• Indexing and crawl accessibility
• Broken links and structural problems

Cleaning up these areas makes it easier for search engines to understand and trust your site in Phoenix.

Keyword and Content Gap Analysis

SEO works best when content reflects how people really search.

• Review of current keyword coverage
• Identification of missed opportunities
• Evaluation of clarity and depth
• Alignment between pages and intent

This step helps Phoenix businesses see where content feels thin, outdated, or misaligned.

Backlink Profile and Authority Review

Links still matter, but not all links are helpful. Some quietly hold sites back.

Quality over quantity

The audit looks at how backlinks influence authority and trust.

• Identification of weak or risky links
• Review of strong, relevant backlinks
• Comparison with local competitors
• Opportunities to strengthen local authority

The aim is to make sure links support growth instead of creating drag.

Phoenix Competitor Analysis

Local rankings are always relative. An audit compares your site with others targeting the same local searches.

What competitors are doing differently

• Keywords competitors consistently show up for
• Content formats that resonate locally
• Backlink sources competitors rely on
• On-page elements that encourage engagement

These insights help shape a strategy that feels realistic, not theoretical, for Phoenix businesses.

SEO Audit Prices

Audit pricing depends on website size and goals. For most Phoenix businesses, audits typically fall between $700 and $1,500, covering technical review, keyword gaps, backlink analysis, and competitor research. It is an efficient way to avoid spending money in the wrong places later.

Start With Clarity, Not Guesswork

An SEO audit gives your business a clear starting point instead of vague assumptions. You will know what deserves attention now and what can wait as visibility grows in Phoenix. Call Hagee Marketing at (206) 582-6727 to schedule your site’s SEO audit. Get clear, actionable insight supporting steady, long-term growth.